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German Cases

BOSCH


Robert Bosch GmbH, or Bosch, is a German multinational engineering and electronics company headquartered in Gerlingen, near Stuttgart, Germany. It is the world's largest supplier of automotive components measured by 2011 revenues. The company was founded by Robert Bosch in Stuttgart in 1886.

Bosch's core products are automotive components including brakes, controls, electrical drives, electronics, fuel systems, generators, starter motors and steering systems; industrial products, such as including drives and controls, packaging technology and consumer goods; and building products, including household appliances, power tools, security systems and thermotechnology.

 As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected industry. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to create solutions for a connected life, and to improve quality of life worldwide with products and services that are innovative and spark enthusiasm.

In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. At 125 locations across the globe, Bosch employs 62,500 associates in research and development.

Bosch appointed KEYDION to localize their products and technology, presentations and corporate website; all consisting of 30,000+ words of English into Chinese. Bosch requested an accurate and spotless translation of industry terminology, in a bid to sell the company’s services and products to their target markets. Equipped with translation-memory technology, technical translation expertise and exceptional linguistic skills, our translators were able to efficiently localize the different materials, paying particular attention to the technical jargon and corporate style.

The project underwent several layers of verification and quality assurance before being sent to the client, thereby guaranteeing that the end product was grammatically accurate and semantically perfect. Since then, we have developed a healthy corporate relationship with Bosch, which continues to this day.

 

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